Jimmy Choo’s biggest store to date

Luxury shoe and accessories maker Jimmy Choo will open its largest store to date on Madison Avenue. The store, which will feature a Forties boudoir look and feel, will encompass 3,000 square feet, much bigger than was initially intended. The luxurious feel of the interior will be ideal to showcase the brand’s growing offering. Eyewear and fragrance will be sold in the store as soon as they come on the market in January 2008 and 2009 respectively, along with the existing shoe and handbag collections.

Jimmy Choo was founded by former Vogue staffer Tamara Mellon, who teamed up with Malaysian shoemaker Jimmy Choo to create one of the most coveted shoe brands in the world. These days, however, handbags are becoming a large part of the business. They now acocunt for 40 percent of total sales.

“The new store is going to allow us to merchandise by product category,” Jimmy Choo’s new chief executive Joshua Schulman told WWD. “We’ll be able to show the full rage of the collections. Here, for the first time, people will be able to see our full breadth of product.” The brand’s Bond Street recently underwent a similar renovation.

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