New PETA research shows 80 percent of London Fashion Week designers eschewing fur

Although images from last season’s London Fashion Week runways seemed
awashed with fur, according to the latest research from animal rights’
organisation People for the Ethical Treatment of Animals, PETA, the vast
majority of designers showing eschewed real fur for their Autumn-Winter
2015 collections.

According to the International Fur Trade Federation (IFTF), an organisation
which represents national fur trade associations and organisations, more
than 60 percent of shows at London Fashion Week featured fur last year.
However, PETA rejected this statistic and conducted its own research into
the number of fashion designers to feature real fur in their collections
for AW15.

After contacting London Fashion Week designers in regards to their use of
fur, PETA found that 80 percent of the designer who showed during LFW this
February did not use real fur in their AW15 collections. “The fur industry
has been on its knees since the 1980s and has been reduced to sponsoring
fashion shows and giving away free pelts in an effort to keep fur visible”,
commented PETA Director Mimi Bekhechi.

“And according to our latest research, it’s struggling to do even that.”
The organisation stresses that more and more fashion designers are indeed
making the switch to more eco- and animal-friendly materials, such as
Vivienne Westwood, Shrimps, Christopher Ræburn, Felder Felder and Simone
Rocha.
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