Peta buys a share in Hermès

The on-going battle between Peta and Hermès is set to continue as the
animal rights group announced that they have bought a single share in the
French fashion house on the Paris stock exchange “in order to put pressure
on the company to end its sale of exotic-animal skins”.

The move follows request that Hermès remove her
name from its best-selling bag, the Birkin, following Peta’s investigation
that alleged to show the inhumane and illegal treatment of crocodiles in
factory farms that supply Hermès with skins in Texas and Zimbabwe.

The American wing of the animal rights organisation has acquired just
one share in the brand, which will permit its representatives to attend the
company’s annual meeting.

In a statement, the group’s executive vice-president, Tracy Reiman,
said: “Peta will be campaigning outside the company, and, as a shareholder,
also working from the inside to demand a ban on exotic animal–skin
accessories, including crocodile-skin bags and alligator-skin watchband.”

However, the French luxury brand has hit back by stating that one of the
farms mentioned in Peta’s investigation doesn’t have any association with
them, stating: “Hermès respects and shares [Birkin’s] emotions and was also
shocked by the images recently broadcast. An investigation is underway at
the Texas farm which was implicated in the video.

“Any breach of rules will be rectified and sanctioned. Hermès specifies
that this farm does not belong to them and that the crocodile skins
supplied are not used for the fabrication of Birkin bags.”

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