Ed Sheeran is “feelin’ like a bullet jumpin’ out a gun” on his new single with Bruno Mars and Chris Stapleton.
“Blow,” the new single off his upcoming “No. 6 Collaborations Project” finds Sheeran, 28, Mars, 33, and Stapleton, 41, belting out the following atop a harder-than-usual (for Ed) rock beat:
“I’m comin,’ baby/ I’m gunnin’ for you, yeah/ Locked, loaded, shoot my shot tonight/ I’m comin,’ baby/ I’m gunnin’ for you/ Pull my trigger, let me blow your mind.” (Note: the lyric video above swaps in “coming for you” for “gunnin’ for you.”)
This lyrical invocation of gun imagery — mixed with obvious sexual innuendo — seems to be a new top 40 trend.
“Blow” comes fast on the heels of two similarly loaded music videos: Cardi B’s butt-naked gun massacre in “Press,” and Madonna’s “God Control,” which depicts a mass dance floor shootout (a la the Pulse Nightclub tragedy) that left Parkland school shooting survivor Emma González feeling triggered.
Although “Blow” has already racked up more than 1,200,000 plays on YouTube as of Friday morning, some fans aren’t feeling the gun stuff.
“Nah, the first lyrics bullet and gun are not appropriate and especially now with all the shootings,” tweeted self-proclaimed music expert Judy Frost in response to a radio station’s hype post for the new single.
“This stuff p—es me off so much. BBC radio and others censor black artists if they say gun or reference drugs,” fellow Twitter user @teessideTom1986 chimed in. “Yet Ed Sheeran lyrics mention crack pipe, not censored. Pretty little things say bang bang your dead, not censored. F–king bulls–t racist media.”
All of this fuss, and “Blow” isn’t even half as graphic as Cardi’s disturbing “Press” clip. The video opens with Cardi, 26, sticking her tongue down a woman’s throat and raking her spiked white fingernails over a musclebound dude’s tattooed body. After a little fun in the sack and a post-coital smoke — she shoots them dead.
As scenes of her police interrogation play out, Cardi strips down for some full-frontal (with blurred nipples and vagina) lyrical flow with a bevy of backup dancers. Unfortunately, in the next scene, they are pictured shot dead, laying in puddles of blood.
“Cardi B’s #PressMusicVideo might be her best-to-date, but it depicts senseless acts of violence for shock value and in a time when America is plagued with mass murders by guns … it’s extremely insensitive,” tweeted music blog BreatheHeavy.com, summing up the feelings of many critics and fans alike.
While Cardi B’s gunplay is gleefully giddy, Madonna’s flashy disco ball take — albeit arguably tone-deaf in today’s hyper-outraged climate — takes an unabashedly earnest stance against gun violence.
In “God Control,” the latest single from her new album, “Madame X,” Madonna, 60, sings: “Blood of innocence, spread everywhere.” A statement at the end of the video reads: “Every year over 36,000 Americans are killed in acts of gun violence and approximately 100,000 more are shot and injured. No one is safe. Gun control. Now.”
Parkland survivor González, 19, called the video “f–ked up,” adding that Maddona “should have sent out a message warning what her new video contained,” she wrote on Twitter, “ESPECIALLY to the Pulse victims, ESPECIALLY as it was released just after the anniversary on June 12th.”
Despite the online outrage, sales aren’t hurting: Madonna’s “Madame X” debuted at No. 1 on the Billboard album charts, and Cardi B’s “Press” has more than 22 million US streams and currently ranks at No. 16 on the hip-hop singles chart. Time will tell if Sheeran and company’s new single blows up, too. The full “No. 6 Collaborations Project” album is out July 12.
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