The collapse of the NRA’s ‘marketing outrage’ scam

The top ranks of the National Rifle Association have formed a circular firing squad, and NRATV is the latest victim. It’s a welcome blow to the lucrative “nonprofit” racket of milking moral outrage.

Known for insanely over-the-top talk and stunts, the 24-hour live streaming network was run by the NRA’s advertising firm, Ackerman McQueen Inc. But NRATV’s days were numbered once the group stopped paying the firm in the wake of its epic insider-profiteering scandals.

Staring down the barrel of an investigation by New York state Attorney General Tish James, NRA leaders began turning on each other around the group’s annual convention in April, with longtime CEO Wayne La­Pierre and President Oliver North blasting away one another. North was gone by the meeting’s end.

Amid the crossfire, word broke that the NRA had paid Ackerman McQueen a whopping $40 million in 2017, with no accounting as to what the cash went for.

The NRA wound up suing — alleging that the ad agency was withholding financial documents — and halted payments.

That triggered an Ackerman McQueen countersuit for $50 million. Then LaPierre Co. filed a second suit, claiming the agency had been behind North’s “(failed) executive coup” and had released confidential information in a bid to smear the NRA. Meanwhile, North accused LePierre of billing the ad agency $200,000 in wardrobe purchases over the last 15 years.

Millions of NRA members are left to ask why they should fund an outfit rife with financial mismanagement and apparent insider beak-wetting — compromising its supposed goal of defending Second Amendment rights.

Before anyone on the left feels too smug about all this, they should take a look at the travails of the Southern Poverty Law Center, a liberal nonprofit similarly notorious for over-the-top claims that is also now melting down over insider abuse.

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Right, left or center, someone is always happy to take your money in exchange for pressing your buttons. The louder their shouts, the more likely they’re picking your pocket.